Generally, Trademark refers to a “brand” or “logo”.
Trademark registration can also be acquired for a business name, unique catch phrases, taglines or captions, combination of colors and different letters, even smell. Trademark gives a company/business separate identity.
If properly used and promoted, a Trademark can become one of the most valuable asset of the business. Trademarks indicate the origin as well as the quality of the goods. Some popular trademarks include Coca Cola, HP, Canon, Adidas, etc.
The Trade Marks Registry administers the Trade Marks Act, 1999 and the rules made thereunder. It registers and protects trademarks.There is nothing better than having a legal right over your company’s assets.